Search Engine Optimization

Search Engine OptimizationSearch Engines Today
Search engine algorithms change regularly and Ideaworxz prides itself on being aware of the latest developments in SEO. Unlike many SEO companies who use outdated strategies and techniques, our search engine optimization team at IMI is constantly receiving SEO training and is aware of what search engines value the most today. We apply new developments into our SEO strategies through our:

In-depth SEO labs and diagnostics
Prioritizing quality link building
Conducting accurate and extensive keyword research focusing on long tail keyword terms with a high keyword effectiveness index score Internal and External Link analysis

As a search engine optimization firm, we closely follow the Google guidelines, which are disseminated each quarter, but have many other ways of obtaining proprietary information regarding search engine behavior as well. Our team regularly attends major search engine marketing workshops and stays in constant communication with other industry experts to collaborate and keep up-to-date with the newest and most effective SEO tools and techniques. Using these innovative methods, our engineers are often able to update clients’ SEO campaigns before new updates to Google’s algorithm are implemented- thus shielding clients from falling in ranks. As a leading search engine optimization agency, IMI applies knowledge of this nature to all current and future SEO campaigns.

Why You Need Search Engine Optimization (SEO)
The most effective way to drive visitors to your website at the lowest cost is to build your website’s organic search engine ranking. Search Engine Optimization (SEO) is an effective tool for improving the volume and quality of traffic to your website. The process involves a combination of “on page” and “off page” strategies design to support your business goals. Visibility in the search engines will improve your company’s online brand exposure while increasing site traffic, time one site, and conversions.

Our Process
Internet Marketing Inc.’s SEO campaigns begin with a thorough setup process that includes an extensive keyword analysis and on-page optimization to make the websites search engine friendly. This phase includes the following deliverables:

Client Needs Assessment Review
Competitor Analysis
Keyword Research and Strategy
Baseline Keyword Ranking Report
Keyword targeting along with unique branding enticement of the Title Tags & Meta Descriptions (i.e. Keyword assignment creation and implementation)
Keyword Assignment Creation and Implementation
Google Analytics Setup
Google Webmaster Tools Setup
Canonicalization of non-www & www
Canonicalization of Index or default pages
URL rewriting using keyword rich
URLs with an organized categorization
Proper use of the robots.txt file to direct the search engines away from corporate sensitive information on the site
Proper interlinking of the site for both discovery by the search engines and SEO strength of the pages
Utilization of all client associations and relationships to build proper linking to the site
Resolution of web elements that can potentially cause penalties or banning in search engines
Continuation of constant client communication and in depth metrics reports to weigh SEO effectiveness against the client’s overall goals

In addition to on page optimization, our SEO campaigns include effective off page optimization techniques. Off page SEO involves techniques and strategies to increase a websites search engine ranking through link building campaigns. High quality back links help convey trust and authority to search engines, which positively affect search engine rankings. Off page optimization generally includes:

Directory Submissions
Press Releases
Article writing and submissions to article directories
Blog and forum posts
Link encouragement campaigns

SEO Technology
Most of the technology used in the SEO campaign will be a LAMP setup of Linux, Apache, MySQL, PHP. To keep track of website analytics, IMI uses Google Analytics as a default solution. IMI has experience working with DART and Web Trends as well.

Analytics and Reporting
All SEO campaigns are continually monitored, analyzed, and adjusted to achieve the best results possible. We prepare detailed monthly reports that include a campaign summary analysis, highlights, top rankings, and analytics information. Upon request, we can generate campaign reports weekly, bi-weekly, and on-demand. In addition, our key team members are available for in-person strategy meetings as needed by the client. Reporting will be based on the analytics of the websites involved, along with information provided by the search engines themselves, such as Google Webmaster Tools. This data is combined in tandem with our knowledge and experience within the industry to provide direct and pertinent reporting, as well as identify recommendations.

Why We are Good at Search Engine Optimization
Our SEO team has decades of combined experience. Team credentials include Search Engine Workshop certifications; Google Adwords and Yahoo certifications; PMP certifications; UNIX certifications; Computer Engineering degrees; acclaimed SEO speakers and bloggers; and certified speakers with PubCon and SMX Internet Marketing Conferences.

SEO Packages and Pricing
Each SEO campaign is unique and pricing will vary depending on many factors such as the competitiveness of the industry, website history, size and scope of the project, and goals and objectives. Our SEO packages start at $2,500 per month with a six month minimum term. Exceptions can be made depending on other services provided.